“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” – Paul Rand, graphic designer.
“The more I deal with the work as something that is my own, as something that is personal, the more successful it is.” – Marian Bantjes, designer and author.
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K. Yudhi Prabowo, ST
What is character but the determination of incident? What is incident but the illustration of character? — Henry James
“I get very uncomfortable when someone makes a design decision without customer contact.” — Dan Ritzenthaler